Preview mockup. Photos are placeholders and nothing here is live.Page:
Alphecca
We are Alphecca

Substance over fast fashion.

A house for artisans.

A house built around its makers.

Alphecca is a house based on a growing community of artisans with strong ethics behind their product.

We believe in a new direction for the fashion industry: more open, decentralized, and inclusive. Beauty, uniqueness and slow fashion are where we want to move forward.

Read our story

Natural materials

Cotton, silk, hemp, and other natural fibers. Color from natural dyes when we can.

Made by hand

Every piece carries the name of the hand that made it.

A lighter step

We care for the Earth and every living being on it, so we choose materials that tread lightly.

The hands behind Alphecca

Our makers come from different places, and each piece carries their name. Some are building their own brand. Others live under ours until they are ready to stand on their own, or stay with us if that is the better home.

Photo placeholder
Maker name, country
Photo placeholder
Maker name, country
Photo placeholder
Maker name, country

Our first pieces are on their way.

Leave your email and we'll let you know when the shop opens.

We'll only email you about the launch. Read our privacy policy.

The ring is incomplete. That is the point.

We keep a high standard and a space to enter. If you make beautiful work with natural materials, we'd love to hear from you.

Join us

Our story

Alphecca is a house based on a growing community of artisans with strong ethics behind their product.

We believe in a new direction for the fashion industry: more open, decentralized, and inclusive. Beauty, uniqueness and slow fashion are where we want to move forward. Substance over fast fashion. Fresh air in an industry built on speed, repetition, and cheap materials.

Our makers work with what the earth already gives us: cotton, silk, hemp, and other natural fibers. Jewelry is assembled by hand and made from natural materials such as stone, clay, and plant fibers. Instead of animal leather, we use plant-based alternatives. Color, when we can, comes from natural dyes rather than from a lab. We care deeply for the Earth, and for every living being that shares it with us. That is why we choose materials with a lighter step on the world.

Our makers come from different places, and each piece carries the name of the hand that made it.

Substance over fast fashion.

Where our name comes from

Alphecca is a star in a constellation shaped like a crown. The brightest light in that crown is called Alphecca, the jewel. In myth the crown belongs to Ariadne: overlooked at first, then placed in the sky. We took the name for that turn, from being unseen to being set where people can find you.

The ring is incomplete. That is the point. We keep a high standard and a space to enter. We exist to give a visible place to makers whose work was already worthy.

A space to enter

Some make beautiful work and have no website, and little presence online. Others already have a name and a shop. Both can join us.

Makers with a brand

Have their own page, with a description of who they are.

Makers still growing

Can live under our name until they are ready to stand on their own, or stay with us, if that is the better home.

If your work belongs here, tell us.

If you make beautiful work with natural materials, we'd love to hear from you.